Roofing Company concept

I noticed many sites in the service based industry were not converting. Sites like this were not doing really well because potential customers were very confused on what to do when they got to the homepage. With this issue in mind, I created a client-first design that includes a CALL NOW button and a form in the hero section of the desktop breakpoint to give the customers easier access to a service they need and quickly capture leads without having them confused on what to do next.

For trust, the customer is immediately greeted with a Facebook and Google Review link button. Immediately below the hero section, the image of the business owner is placed to add a sense of humanity to the brand as well as a bio of her and a button to see the rest of the team behind the day-to-day processes of the company. Trust badges that show evidence of certification are added below the president's image.

Just in case a customer wants specific satisfaction on the service of the prospect, a service section outlining all services provided by the company was given along with a gallery section to showcase past projects and a testimonials/reviews section for added trust.